02 Jun 2020
Press. Pop. Press. Pop. Press. Pop.
Historically, the use of bubble wrap has played a critical role in shipping (to protect and pad packages), insulation, and even extemporary scientific research (to shield specimens from the cold). But, let’s face it: the most popular use of bubble wrap is attached to the feeling of satisfaction obtained with popping the tiny air-filled pockets on a sheet of bubble wrap.
However, have you ever been curious about why we enjoy popping those bubbles so much? Why is popping bubble wrap so addictive? Undoubtedly, it is highly satisfying, but there’s got to be something more to it, right?
The short answer is yes; while there has been substantial research to investigate the connection of our addiction to bubble wrap, the most compelling theories comprise an evolutionary instinct, stress-relief, and the compulsive need to, well, fidget.
Let’s start with what one may consider the most far-fetched theory: the addiction of popping bubble wrap is related to human evolution and is actually an ancestral instinct. Just as early humans would squish bugs and insects, humans of today pop bubbles.
Another theory, albeit keeping in mind our ape ancestors, states that the humans of today use bubble wrap as a method to relax muscle tension; while early humans had means of active physical movement to relax the same, the humans of today, with their desk jobs, are immobile for longer periods of time, so the muscle tension that they build can be loosened by smaller activities like popping bubble wrap.
However, while it is compelling to think that our brains are intrinsically wired to enjoy bubble-popping, some experts believe that popping bubble wrap is satisfying because it is an excellent stress- and anxiety-reliever, releasing chemicals like the “happy hormone” (dopamine) in the brain.
Furthermore, some consider bubble wrap popping as another way of fidgeting – just as you unknowingly finger tap, bounce your leg, or click a pen to gain your composure and perhaps understand your plan of action, you unintentionally pop bubble wrap. The fact that some feel calmer or more alert after a session of popping bubble wrap could be accredited to the fidgeting aspect associated with popping bubble wrap.
Do you feel calmer after popping bubble wrap? Or perhaps more attentive? Which of the theories did you find the most appealing? Whatever it is, have fun popping away!